project name: FOLKVERKET

this project tells the story of a small community house that holds so much, yet struggles to stand out in a growing city. centered on human experiences, it will redefine hjorthagens medborgarhus with a new name, tone of voice and visual identity - rooted in its place but resonant with today’s diverse community - to make the house more relevant and inclusive for all people of all ages. 

the symbol: 
with the inspiration for the shape taken from gasklockorna in the area, this symbol also tells the story of an empty room that fills up, as well as three pieces, the same but different, mirroring the “come as you are” feel that exists within the house. 

the illustrations: 
“folkisar” is the name given to these kind little neighbours that show up throughout the communication for folkverket. they remind us that it is the people who make this house what it is, they are the building blocks of the whole organisation.