cato

cato
(designer)

if this land could speak
team: cato + happy blomberg

according to UN, in 2023 as many as 110 million people were displaced to climate change, having to leave their homes, families, cultures and history.

the harsh reality of climate refugees is often overlooked, with the majority of people in Sweden having limited to no knowledge of the situation. climate changes is not only an environmental issue but also a humanitarian crisis.

we want to prompt a shift in mindset, urging individuals to consider the broader implications of their traveling habits.

to help spread this meassage we have used the beautiful piece of poetry by Emi Mahmoud, “Di Baladna” (Our Land) with typography design to show the poem in a new light.

“childhood”
team: cato

the genocide in Gaza is not just a political crisis—it is the systematic erasure of a generation. palestinian children, who should be learning to read and play, are instead learning the sounds of drones, the language of loss, and the meaning of fear. this project amplifies their stolen childhoods, exposing the brutality masked by rhetoric of "security" and "order."

by reinterpreting Kate Greenaway's alphabet book, typography becomes the foundation. letters act as narrative anchors, linking the message to education and communication. the contrast between childhood innocence and harrowing imagery forces viewers to confront the truth.

brewtal
team: cato

the symbol [the Big Yawn]:
symbolising the familiar feeling of knowing you’re gonna need something a bit stronger to get through the day. the symbol shows a big open yawn with a hand covering it. this hand drawn yawn works as a symbol on the can, it also creates the pattern.

the cans:
the coffee comes in three different flavors, these are visible directly in the color of the can, as well as in text.
on the can there is an introductory text to invite the consumer into the mind of the brewtal.

ica selection
team: cato, rio fällberg, happy blomberg, isobel kronlund

we wanted to capture the sensory feeling of a farmers market, with a modern and eye-catching twist. paper-wrapped cans and jar lids, glass bottles of freshly squeezed juice, and uniquely innovative product solutions should evoke a sense of craftsmanship and showcase a carefully selected assortment.

to redefine and enhance ICA Selection's premium feel, we chose to move away from the simplicity and minimalism previously exhibited by ICA Selection. to ensure that the products stand out on the shelves, the design and packaging should clarify the product's quality and sustainability profile while visually differentiating itself more clearly from other ICA brands.

drawing inspiration from ICA's other brand categories (ICA BAS%C, I<3Eco, etc.), we created the hand-drawn star as a symbol for ICA Selection. this symbolizes something carefully chosen and a product of high quality.

bacteria co.
team: cato, julia eklöf, daniel rosquist

bacteria co. manufactures and sells sprays/mists that easily refresh shoes and clothes without unnecessary washing. it offers a convenient alternative to dry cleaning and is suitable for wool, silk, and other items that cannot be washed at all, such as protective gear, helmets, and other technical products. the revolutionary aspect of bacteria co.’s products is that, through biotechnology – an active bacterial culture – they prevent and eliminate the source of bad odors. bacteria co. makes bacteria accessible and a part of people’s everyday lives with a technology that is inspired by nature’s own solutions and is gentle on both people and the environment. today, the product line includes clothing care and cleaning based on biotechnology, but it has the potential to scale into other areas of use.

bacteria are often perceived as something dirty, and people tend to reach for chemicals because they are easily seen as something clean.
the challenge is to shift this narrative. we need to break the habit and get people to reach for bacteria instead, in a cleaning context, to open up the door for the future of cleaning.